7. One Change To Your Website Can Dramatically Increase Conversions and Revenue

Justin Shelley: Welcome everybody to, I guess, episode seven of DFW Rockstars. Here with William Bracey. William, thank you for joining me today. Appreciate it. It's a pleasure. Interestingly, just a fun fact. So you and I met at a chamber event a week ago, a little more than a week ago. We did. Okay. I haven't recorded an episode of this podcast for over two years now. And the last host I had on here or a guest I had on here was Hank Dickinson from the chamber. Easily the most downloaded listened to episode of all seven of these now, you know, not like we have a lot of history here, but yeah, his was probably 10 times more than the other episodes I recorded for. I couldn't tell you why. Wow. Maybe just because it was the most recent one and people listened to the newest, I don't know. But anyways, chamber, I love the chamber. So I'm just gonna give them a little plug out of the event this morning. I'm enjoying getting back involved. I kind of took a hiatus from podcasting, from networking, from really anything. Just pandemic kind of, I don't know, I think it put a lot of people into a tailspin. When you say it like the world just got weird. It did, it got really weird. Customer service, I think just went down the toilet in general. People just seem angry. I don't know. Am I wrong? No. Has that been your update? Those are all good points. Absolutely. Yeah. Just just weird stuff. So I'm thrilled to get back at this. Really glad you and I met and Me too. Completely unexpected. I mean, I know I go to the chamber, I'm mostly looking for this kind of thing. I'm looking for somebody that I can team up with, partner with, somebody that can add value to my clients. Business is just, it sucks. Is that fair? Mean, you've been around the block, you've had a few different businesses. They were all wildly successful from day one, correct? Except for one, the mobile apps didn't do so well, but the others, yes. Okay, well actually that's impressive because usually I think actually something I talked about with Hank on the last episode is the statistics of businesses that survive from, you know, start to whatever. It's not great. You know, a lot of businesses start and then they just don't make it. William Bracey: Think it's 70 to 80% bail Yeah. After two Justin Shelley: Yeah. I've heard so many different stats that I I don't know which one's accurate and it probably depends on the sample but it's just like it's a brutal world out there. So, I am I live in the world of cybercrime and IT and, you know, that sort of thing. But any way that I can help my clients succeed in business, that's truly my passion. So that's why we're here today. Again, thank you for being here. We are gonna talk about, again, very unexpected topic. I did not go to the chamber event thinking I was gonna learn anything about websites. So I live a lot in the marketing world. That's my job. That's my role at this company. And usually when I talk to web developers, they're all doing the same thing. They're singing the same song. They're getting basic a website. I've heard it said that to have a good website, it's kind of like putting a billboard up in the Sahara Desert. It's great, but nobody's gonna, like you have to then drive traffic to it. And then you have to make sure that once they come, you capture them and convert them and that you have to figure out what that means even, what is a conversion? William Bracey: Exactly. Justin Shelley: So, I mean, like I said, it was unexpected, but you had my attention from the very beginning. So quick introduction, guys, about William. 2013, you got into the digital space. You said you're working with small business. What to you as a William Bracey: small business? Small business is a mom and pop operation. Justin Shelley: I like the. Give me a number. Like a number of clients, a numb, a revenue number. What how do you measure a small business? William Bracey: From a revenue anywhere from $500 revenue or in in in less than that. Justin Shelley: Okay. That would be half 1,000,000? William Bracey: Yeah. Okay. Those business owners just have so much on their plate and they understand the the the one question they have to answer is how do I drive revenue? Yeah. That's the main question. Of all the crap that's on their plate. Justin Shelley: Which is a lot. William Bracey: And if you if you exactly. If you could drive revenue, then it solves some of those problems that's on your plate. Justin Shelley: I think it was Barbara Corcoran. I'm gonna name drop here. I've met a few of the sharks as we were discussing one of from Shark Tank. One of the things she said, I think it was her was like, because she's huge into sales, know, real estate is her game. And she's like, sales revenue, it fixes all your problems. Absolutely. William Bracey: Yeah, it does. Justin Shelley: So yeah, and especially when you're small, like larger companies have a huge advantage. Yeah. They leverage things better, they've got more resources, small businesses, especially as you're defining a small business. I mean, it's just, it's brutal. It's all day every day, just trying to figure out how you're gonna keep the lights on, make payroll if you have employees or whatever, right? So, okay, so you get into this space, you're working with small business and tell me what you were doing at that point. Google business, you did something with Google business, if I remember right? William Bracey: I did. I was targeting small business back in the early, or the middle of two, 2010, 2013, small businesses started to become a lot more familiar with, how the Internet could benefit them. But a lot of those small businesses, because of the lack of time, knowledge, and reference to how to get to how to set up a Google Business Profile, I was able to help them. So my target market was for those small businesses that couldn't be found anywhere on the Internet. Right? I helped them establish the Google Business Profile. In probably 90% of my clients, I did that for free just to develop that relationship. Justin Shelley: Oh, nice. Okay. I'll tell you that, so I've been in business since 1997. I've been in and out, I've done a couple of different things, but back in the day, was really easy to market. You bought a yellow page ad, which was guaranteed to bring customers in. You could put out a newsletter or send out some direct mail, is almost guaranteed to bring business in. It was just easy. And now when I got back in, because I went out and got into aviation for a while and then got back into IT consulting about thirteen years ago, it was a whole different world. This whole Google My Business or whatever, there was no local simple way to market, so you're having to help these business owners because you can't just go figure that out. I mean, you can, but it's a full time job. It's not like buying an ad in the yellow pages like we used to be able to do. William Bracey: Exactly. You just can't sit down for for an hour and map out your game plan and then you gotta implement it. There's just there's just no way. There's not enough time in the day. Justin Shelley: How much time would you say you would put in? You you did this for free, but how much time would it take you to do that? To William Bracey: maximize a Google Business Profile for a small business owner, initially, the setup takes about an hour. But to get it fully maximized with Google's approval and you're waiting on all that crap, probably about a month. Justin Shelley: Okay. And that's knowing what you're doing. Exactly. So as a small business owner, I can tell you when I first started dabbling in that, even in the IT, like I'm an IT guy, I understand technology. It took me about X number of months before I said, screw this. That's exactly what happened. I heard somebody. Yeah. So I love that you did that. I mean, because that's a valuable service you're providing. Sure, you're trying to get in the door and make money with them, but you're still providing something of huge value upfront. I love that. I love that approach. So that was 2013. And I think you told me you sold that. Is that right? William Bracey: Not that part of it. From there, I started to create I I created a digital publishing platform for real estate agents thinking they had a huge ego. This would work really well. Digital imprint. That was very successful. I had a mortgage company that loved that idea concept, and they offered to take it over. So they bought me out, which is beyond my expectations and it worked out extremely, extremely well. Nice. Okay. Well, congrats on that. Fun fact, I've Justin Shelley: never sold a business, I just closed my doors one time after nineeleven, those things were great until that happened. And I was a young kid and I was dumb and I just like basically walked away from the business. I look back on think, Jesus, that was brilliant. I could have either sold it or I could have honestly just kept the doors open if I wasn't stupid, but you know what, we learn. We do. Okay, so you did that, you were bought out. You get into mobile apps. You mentioned that wasn't a wild success. William Bracey: Excuse me. No, it was not. I was a year to two years ahead of COVID. And for whatever reason, at that time, the the mobile app just did not appear did not appeal to the small business owner. Yeah. And so I I worked on that for for several years and just finally said, you know, I gotta find something else that would help the small business owner. Even though they were generating a lot of traffic by mobile, they just couldn't understand or grasp the fact that they could have their own mobile app. As silly as that may sound, I just couldn't get them to grasp it. Justin Shelley: Yeah, I mean, so I went through a phase where I was trying to sell or promote mobile friendly websites. That was really kind of about the same time that people were doing these mobile apps. William Bracey: Yep. Justin Shelley: And yeah, don't know. It was just one of those weird times. I don't know that anybody really understood what was going on. A lot of hype. Mobile I first or whatever, Mark Zuckerberg, God bless him. That guy was, I don't know if you know this about Facebook, because when they first came out, was all desktop computers. And then just like, I don't know, this is how I remember the story being told. I might be making this all up. I don't know, I do that. But the way I remember being told is he kind of woke up in a cold sweat and he's like, we're about to miss it. Mobile, Mobile's the answer. And so every time that was his filter, anytime somebody would bring something to him, he would just stop him and say, mobile, mobile, mobile, mobile, mobile. Like, that's it. That's all we're gonna talk about. And true or not, I don't know. I think that's a true story, but I will tell you that if you try to use Facebook on the browser now, it's garbage. I agree. So I don't know, there was just something weird in that transition from desktop to mobile. And yeah, I know that especially as small businesses, we grasped it. I was I was trying to do something similar and I didn't grasp it. And I missed the boat and you know, like I don't even do that stuff anymore. Okay, so I mean, you're you're definitely in the digital space. It sounds like you're are you a coder? Did did you write your own code? William Bracey: I I do. And I learned it by watching thousands of hours of YouTube video. Oh, wow. It took me forever to understand the concept to begin with, and then it took me forever to figure out exactly how to work. One of the things I I appreciate about learning how to to code and create HTML and all that all that other good stuff is now I kinda look at a project in a black and white sense. Yeah. And it helps me to to project a vision of that project, and then it's all trial and error. Justin Shelley: Okay. Yeah, I mean, I'm blown away that you learned coding off of YouTube. So don't know, that just sounds crazy. I went to school for it. I read a lot of books, but my brain works differently. Don't think I would get it out of videos. So congrats. So that's kind of your background. And now you get into websites. And our big claim today is that we can make one change to a website, and it's gonna dramatically increase conversion rates. So a couple things I wanna talk about is most, and correct me if I'm wrong, I think that at least in my world, most of the time when I'm dealing with small businesses, they have a website, probably. They updated it at least recently, like within the last six, seven, eight years. Right? Most of the content If is way out of you ask them what their conversion rate is or how much traffic they're getting, they're gonna look at you like a deer in the headlights. William Bracey: Exactly. Justin Shelley: They don't have no idea what you're even talking about. What do you mean conversion? I have a website. Right. Make your phone ring? I don't know. I mean, people call, right? Isn't that a fair assessment of where you find people? William Bracey: That's, yeah, that's exactly So Justin Shelley: we're talking about increasing conversion rates and I think you gave me a range of between 2050%, which is phenomenal. It is. But I mean, I'm pushing back a little bit because how do you prove that? Nobody knows what their conversion rate, they don't even know what it means. Like, first of all, let's define conversion. Is conversion somebody gets on your website and just doesn't bounce in thirty seconds? Or is it do they fill out a form? Do they make a purchase? Like, don't you have to start there? Like, what does a conversion even mean? William Bracey: Where I start my conversion is the actions taken by that potential client that visits your website. So they to engage with the click to call button, which means they're calling your cell phone or they're calling your office So that's your conversion is Or an email button. So they can click on that and send an email. Justin Shelley: A form fill, does that count as well? William Bracey: It does. So we we've done some of that for our clients as well too. We monitor full analytics. So we monitor from the time that website visitor lends on your website where they go within your website, whether they click on the click to call email, or they're clicking the Facebook for social media, or if they have a form you wanna fill out, we we monitor it completely. And can you kinda watch, like, from Justin Shelley: the time they what landing page they hit and then their activity, like they went from this page to this page to that page. Do you track that kind of thing too or not so much? William Bracey: I don't track that aspect of Okay, Justin Shelley: so it's just the conversions. I do William Bracey: in a sense, I just call it actions, which monitors all that other activity. Justin Shelley: Okay. So you're taking people from all right, here's a question, because we're talking about a 20 to 50% increase. When you go in, you have to set a baseline. Right? Right. When you set that baseline, what do you usually find? Like, people getting conversions? Is it anything that they're happy with? Do they know about it? Where do you find people when you first start doing business with them? William Bracey: Well, the first question I always ask is in reference to how is your website performing? That is typically answered with, I don't have a clue. So what we help them understand is that according to Google statistics for every 100 people that visit your website, four of those are going to be in a mindset of actually actively looking for that product or service. Of the four, Google states that if you don't have a very good website, if it doesn't communicate well, two of the four are gonna bounce off. You literally have two opportunities to say, hey, choose us as that product or service provider. Well, how do you get them to engage? Right? To me, all websites look identical. All the same verbiage. Justin Shelley: Yeah. William Bracey: The images may change, but in that particular industry, say a dentist. Right? Justin Shelley: Yeah. William Bracey: All the same stuff, So how do you separate yourself, if you're a dentist, from all the 100,000 dentists here in Denton? Justin Shelley: Yeah. Well, and I can speak to this myself, like in the IT world, I've mentioned that I'm a part of this community or peer group of IT consultants, and we have one kind of marketing mentor, and we're all using the same damn template, website template built by the same marketing team. And so it's almost impossible to tell us apart if we just take their template and run with it, which a lot of William Bracey: us do. So Exactly. And so what I help business owners understand is that you're the face of the business. So what I do is I take you as the face of the business and we make sure that you separate yourself from everyone else. And we do that in the form of a video. Justin Shelley: Okay. William Bracey: And we take ninety seconds, which Google states that your visitors, if they're watching that video at ninety seconds, are either gonna bounce off or turn into a zombie. So our sweet spot's between a minute to minute and fifteen, minute and twenty seconds. Right? So you can deliver a lot about your business, communicate a well thought out message, and you can get engagement from that message. Justin Shelley: Okay. And and so I've seen these. It's just like a little bubble that pops up on the lower right hand part of the screen. Correct. Does this little bouncy bounce like skew this way, skew that way, and annoys the hell out of me because it's like, what? I can't even read because it's down there catching my eye and pulling my eye down like, what it? Trying to read. Right? And so finally, I'm just like, alright. I'll watch the damn video. Well, that's exactly what it's designed to do. It works. Yeah. So and then and then when you watch the video, you're like, okay. Well, I don't really need to read all the rest of this stuff. I already know what's going on here. I mean, is that the idea? Because that's what it did for me. William Bracey: That is the idea. That was the whole concept of trying to figure this out, develop it, and, it, again, it works really well for my clients because of that. And just like you said in reference to something caught my eye at the lower right hand corner of the website. Reason why it's positioned there is that the majority of people are right handed. So the first thing we do when we sit in front of the computer, we we go for our mouse. Yep. Mouse is on the right hand side. And as we're looking for the mouse, your eyes are also catching the lower part, the lower right hand part of your website. Justin Shelley: Interesting. William Bracey: And when it as you call, when it starts to skew a little bit, I call it the rubber band effect. Yeah. You automatically, subconsciously, you're saying something's moving on my screen. Yeah. And that's how it all starts to connect. Justin Shelley: Yeah. So now back to conversion rates. William Bracey: Okay. So we've Justin Shelley: got this video, this isn't unique. I don't wanna like crush your bubble, so to speak, like, because you call this a video bubble, See what I did there? But like, I've seen videos on websites before. Yeah. So like, how is this? I say it's not unique, it is, but I want you to talk a little bit about that, because it's, let's say it's not super uncommon for people to have a video on their homepage. Correct. So what you've done is it just the fact that it's dancing down there? Is it the content of the video? Because you're making a pretty outrageous claim. 20 to 50% is not a small thing to change. Like one little tweak to 50% increase, that's huge. It is huge. So why is it so much different than any other video that people put on William Bracey: their website? To begin with, the way that I designed the platform, I refer to it. My my clients will agree is that it's more of an an intimate session because it's literally a one zero one with that potential website visitor. They're able to look you in your eyes Yeah. As you talk, but they also get a real sense of of hearing you, sensing your personality, just kinda getting a a real good field in reference to how you do business. Right? And then underneath that video, I've created what I call communication channels, which means they can take the next step of calling you directly, sending you an email, if they need to fill out a form. Justin Shelley: I did see that. You've got the call to action right there on the video So William Bracey: that increases your engagement, and it's it's pretty dang effective. You know, it's interesting. Justin Shelley: Like, I I saw that and I it was noteworthy but I didn't really piece that together until you just said it. That that alone could it increase your conversion rates by a lot because I have seen videos you know, it used to be for a while the fad was, you'd open up a website and then they do it on a, know, film on a green screen or whatever. So the owner comes walking out all, know, suit and tie and post towards the camera. Like that was this whole kind of cheesy little thing. They would walk in from the side of the screen and you get to the middle of the monitor. Like, do you remember those? Absolutely. So like those were A, they were kind of cheesy and B, there was nothing really. It was just annoying. I'm just like, get that off of here. I'm trying to read. So this is different in that it kind of when I click on it, it kind of surprised me that it actually, it didn't just pop up a bubble video, which is kind of what you call this, but it went to more of almost a landing page. Correct. And now you've got the video full screen or half screen or whatever it is. Right. With content underneath it and then your calls to action right there. That, okay, I mean that I might be answering my own question here, but there's the uniqueness, as I said, there wasn't any. And I'm just like busting your chops. Know it's different, but it again, that 20 to 50% increase is something that catches my attention. And honestly, why we're sitting here talking today. Because my passion, like I said from the beginning is business is hard. It's fun. We're driven, we're passionate about it, but it's not, when you get into business, I don't know that we all really understand what we're up against. Maybe I'm unique, maybe I'm the only idiot that got into business and didn't know what I was doing, but I didn't know what I was doing. I'm a college dropout. I mean, you were looking at my bookcase behind me. I've got hundreds of books that I've just, it's how I survive. I'm just trying to survive in this world that I don't know that I belong in. So if somebody can come along and make one little tweak and increase my conversion by 50%, I'm gonna put them on a podcast. William Bracey: Well, appreciate it. Justin Shelley: I wanna share this. This is some good stuff. But here's the deal. I'm skeptical. I think everybody's gonna be skeptical. And I know this isn't new to me, but it is to the audience. You and I've already talked about this, but prove that to me. Give me some examples of companies and drop their name if you want. Okay. But tell me where you found them, maybe you can pick two or three cases, maybe a best and a worst case. Let's do that if you're okay with it. Because I want real. I don't don't want like, I hate bullshit, I'm just And being marketing numbers are marketing numbers. They're not always honest. So give me like a real world worst case scenario and then a best case scenario. Is that fair? William Bracey: Fair enough. Let's start with the worst case scenario. Justin Shelley: Okay. William Bracey: I don't have any. Damn it. That's the truth. I provide full analytics for my clients. Justin Shelley: Okay. William Bracey: And when I first started out, I said, okay. I'm gonna provide all these analytics. And with my fingers crossed, I was hoping those analytics would prove the fact that this platform actually works. Right. And beyond my expectations, it does. Even from, gosh, as I'm scanning through. Justin Shelley: Well, let's take your first one. Just, what I heard you say is the first time you did this, you weren't sure it was gonna work. Exactly. So what, but you had expectations, you had hopes, and there's probably a range in there of what you hoped for and what you so tell me what what was it that you thought you would see and what did you actually see? William Bracey: What I thought I would see with the tension bubble is an opportunity for clients to be able to bring a human element into their marketing space, which is on their website. Right? Yeah. And I just thought that one on one opportunity would spur some type of activity. My first client is All About Babies. They're located in Argyle. It's an alternative birthing center. Kind of like a four star, five star facility. It's really nice inside. And so I met her at a networking meeting. Her name is Amina Grimes. And she said, I'd like to talk to you more about your bubble. And I said, okay. So they they generate the revenue by getting the expected bumps into their facility, give them the tour. Right? Mhmm. So before our bubble was installed on their website, they were averaging about one to two tours every two weeks. Okay. Installed it and it went to three tours in about three to four weeks time weekly. And then five five tours weekly. Then seven tours weekly. And I just spoke with her a couple weeks ago, and she was telling me they're consistently averaging seven to 10 tours a week. They charge because it's all of out of pocket expense. So they Yeah. I think their fee is like $6,000 and up. So, even if they're only getting converting half of those people. Do you have Justin Shelley: an idea how much of their tours convert to customers or clients or patients or whatever they call em? William Bracey: Adlina told me that if if they get two tours a week, they're they're experiencing in about a 60% close ratio. Justin Shelley: Okay. That's impressive. William Bracey: Yeah. That's a high that's high. And and here's the reason for that. She shared with me a story that a lady comes in, Spectabom comes in, and she introduces herself and Anita and Cassidy are at the front desk. And the first thing that this lady says after her own introduction is that, I think I know you. And they both looked at each and went, what what do you mean? She said, I'm I'm not a website stalker but I've watched your video so many times. I think I know you. And here's the key a part of that and the reason why the conversions are so high is that now, you've already introduced yourself, your business and your service. And that second conversation is always so much easier to convert a client with. So much easier because they already know you. Justin Shelley: Well, you're okay. So as you're saying that I'm thinking, you know, it's different than my typical, I'm researching a vendor, all I've got is a website, and a couple points there. Number one, you don't always get personal information about anybody in the company from a website. It's very corporate, it's very professional, it's abstracted from reality, from personality. You're absolutely right. So you don't know who you're dealing with. You just know what the product or service is. And maybe hopefully, you know what you can expect as a result, but you don't always even know that. So that's a key point. So I've got a story to kind of piggyback on that. I've mentioned this peer group that I'm a member of a marketing group, whatever you want to call it. The lady who runs that is very video oriented. She does training videos that actually she sells, it's an information company, educational company, whatever. She does little clips that she'll put out there in her market. But anyway, I watched a lot of video from her before I ever bought her product, before I ever went to one of these events. And I was so sold on her that there was never a question. And this is not a cheap organization. I mean, we're talking about a 20 to $30,000 a year commitment. And it was like, by the time I got ready to buy, hadn't been to one of our events, I hadn't met her, I hadn't met anybody on her team, her staff. And I'm like, here's my card, how do I not only join, but how do I get to the top of the list? I wanted to be like, because there's tiers, tiered products. So yeah, I mean, get somebody's personality through this. And I think that's what you're saying. So, okay. I mean, guess that makes sense. And so you've took somebody from one to two tours per week. So let's call it, let's just say it's one, then we're looking at maybe one customer every other week, if she's doing a 60% conversion rate. So maybe two a month. And then you took her to ten, seven to 10. Let's go in the middle, let's say it's eight, converting 50 of them, I'm gonna go with 50% again. Now you're looking at four a week. So this is not a 50% increase in conversion. I'm just gonna help you with your math here, This is, we went from two a month to, check my math, is it four a month? No, 10 a week. You're saying 10 per week. 10 per week. Or per week, call it 16. So from two a month to 16 a month. William Bracey: Yes. Justin Shelley: This is not 50% increase. Okay. You're downplaying this and maybe this is your best case scenario. You said you're starting with your worst. Well, that's what I told you to do. But like, this isn't just a little bit. This is dramatic. So I've got kind of a maybe a probing question there. Do you know what her traffic increase or decrease was? I do. Was that with the same traffic? William Bracey: That is with the same traffic. Now she's she's implemented some advertising since we've installed the bubble on her site because she wanted to bring in more traffic. Right? Justin Shelley: Correct. William Bracey: Yeah. She does. Justin Shelley: Because why not? William Bracey: She understands the value. In fact, if more and we talked about this. She says, if more people gets to will get to see the video with Cassie on it, she says, I'm convinced that they'll come. Right. And that's that's exactly what happens. So she does the the grocery carts in Kroger Kroger. She has that, you know, that placard there as well too. But her whole concept was now since we have a way to communicate our message Justin Shelley: Okay. William Bracey: I wanna bring more people, more traffic to my website, website and this worked out really well for them. Justin Shelley: So, could you talk to the and I don't know. Not everybody on here is like, I'm a numbers guy. I like to analyze the hell out of things. If we took, like, can you do a conversion of number of visitors that it takes to get one weekly visit? Do you know what it like? So she increased web traffic. Yes. Also she increased conversion rates, but did she did you set a baseline of number of website visitors per conversion? Do you know that number? William Bracey: I do not know that number and I haven't done that. I've just kind of done the bird's eye view per se. Justin Shelley: Okay. Okay. Fair enough. William Bracey: In my client's testimonials in reference to when I go by and talk with them in reference to, okay, how's the bubble working out for you? And they share those results with me. Justin Shelley: Okay. Okay. I mean, that would be an interesting statistic as well. But regardless, if nothing else, you showed that this could be done, built confidence in your client, who then went out and did additional marketing and went from this whole process went from two a month to eight per month. William Bracey: Yeah. It's yeah all about the. Justin Shelley: Four times us. 400% increase. William Bracey: And I have other very similar stories but here's here's the main reason. People buy from people they know, like, and trust. Bottom line. Absolutely. Yep. Every one of my clients, whether they're a brick and mortar or they do it online and they discuss business via phone, have told me the same thing. At one point during that conversation, that potential client has told them is that I feel like I already know you in so many different words. Right. My insurance agent I have one here locally that we just installed their bubble probably about a month ago. Right now, we're at 35% engagement. When you get more engagement, you're gonna get more clients. Right? Justin Shelley: Sure. William Bracey: It it just it just works out that way because you brought that human element back into the marketing aspect of it. And people don't do that today. Justin Shelley: No. No. In fact, when I first started, I say first because this is kinda I consider this version two of master computing. Know? Good. Started I in 1997, we went till the nineeleven debacle and then I got out of it and I got back in 2010. But when I got back into it in 2010, I completely lost my train of thought. What did you just say? William Bracey: Bringing human element back into it, which people don't do today. Justin Shelley: Yes. Okay, thank you. I told you we do this live and we don't edit. When I don't know. Let me just scrap that. Okay. I was going somewhere that's gonna take us off base. So because and we're short on time. I tell a lot of stories and then, you know, ADHD comes out. Tell me about, so we're talking about a dramatic, dramatic increase in revenue for this one particular Yes. Four times, four X. Like, that's huge. Right. You take me to four X revenue. I'm really, really happy. And I'm willing to spend a ton of money on this, and I am expecting that this is probably a pretty expensive process that you're putting people through. William Bracey: It's a great question. The answer to that is is no. In in what I do, the the video format out there today can run very expensive from $2,000 and up to have a professional videographer to come in. Right? Justin Shelley: And up and up. And up. By the way, like $10 is is what I will see quoted sometimes for professional videos. William Bracey: We do a up to ninety second video, professionally done, edited. I recruit from the local base, so I have a student that's on an internship with me. Justin Shelley: Okay. William Bracey: He's been shooting videos since he was in the eighth grade. Professional editor, professional videographer does a phenomenal job, and we do that for a one time low investment of $497. Oh, I'm sorry. It's an annual investment because we're always improving our platform. Justin Shelley: Okay. William Bracey: But it's $497. There's no monthly fee to that. Justin Shelley: Okay. William Bracey: We come in, we shoot it, we edit it. I build the platform, and you're all ready to go. Okay. So it's fairly inexpensive for a business owner to generate because when you're spending thousands of dollars throughout the course of the year on a GoPage, GoPages or digital ads or Facebook ads or Google ads. Right? Right. What you're doing is come look at our website. That's you're you're drawing eyes to that, right? Well, once I get to the website, what happens next? How do you get them engaged? That's what we do. Justin Shelley: Okay. I mean, I'm still like, don't know how you make enough money at $500 a pop, but I wanna tell you to raise your prices. And I wanna tell everybody listening like buy now, buy now because. Well, I've been told William Bracey: that several times by my clients. You ought to charge more for the service because it's such a a cool service to have. My goal is to bring on some additional products and and services in the future. The annual basis is the fact that this is a never ending work in progress. Just since I've lost launched it, I've added three new features that's really affected on how the the platform performs. Justin Shelley: Okay. William Bracey: I don't charge extra for that. Justin Shelley: Right. William Bracey: But next year, at the annual, it's gonna be at the same price. It just hates. It helps me to keep that project Developing, Justin Shelley: yeah. Absolutely. Do you update the videos throughout that or? I do. Does it cost? I guess if you put in a video and then six months later, wanna change it or update it, there's a fee to that, right? William Bracey: There is a $150 fee to redo a video or at the time of your renewal, we do the video and that's part of the $497 renewal fee. So Justin Shelley: you get one every year. William Bracey: One every year, definitely. You can Justin Shelley: add to it throughout. Absolutely. Okay. And you can have more than one video. Like, if I want one video on one page and a different video on a different, like, landing page, like a product specific or a service specific video, you can do that as well. William Bracey: Exactly. And one of the new features that I've been working on for months is trying to figure out how to connect if you've got a YouTube channel, how to connect that to the bubble. So all that does is this. They're on your website page. Justin Shelley: Yeah. William Bracey: They're watching the the primary video, and then they can click on a link that will pull in those YouTube videos. So now you've got someone that's on your site for let's say two and a half minutes. In SEO time, two and a half minutes on oh, it's it's it's off the charts. Justin Shelley: Yeah. Yeah. Like eight seconds is something. William Bracey: Yeah. You know? And and that's what that's designed to do. Justin Shelley: Okay. I mean, well, I mean, you know I'm impressed. That's why we're sitting here talking. We haven't done it yet, but we're gonna get one of these on my website. So I'm gonna be a case study for you. Perfect. Definitely looking forward to that. I still and I've told you this before offline. I'm gonna tell you again, it sounds too good to be true. So what I mean, do you have some sort of a guarantee behind this? William Bracey: I do. At the end of the first quarter with full analytics, for any reason, if a business owner says, well, I don't really think it's it's doing anything for me. After after viewing the the analytics, I am more than welcome to change out that benefit that video. Maybe it's the delivery of the message. Maybe we need a new message on there. But by the time that I leave the the the video shoot, I in my in my own way of looking at it, I just gotta make sure that that message resonates. And if it does, I tell them we're good to go. If not, I said, let's start over. Let's try this. I worked with a real estate agent yesterday, and same thing happened. She had a great first message, and I said, you know, I said, you need to pull in some stuff about how you negotiate the deal. Right? How do you find listings? How do you help your buyers find that dream home? So once we added that into it, it went from a thirty second video to about a minute fifteen. Justin Shelley: Okay. William Bracey: And it just changed the whole view of the video. Justin Shelley: Okay. How many times have you had to make good on your warranty, your guarantee? Zero. I figured you were gonna say that. Yeah. And that wasn't like, I did not know that. Okay, well, like I said, I'm looking forward to being a case study of the examples you've given and we shared one today, but you and I talked offline of a few of them. So I'm kind of excited about that. And I'll come back to kind of where we started that my, you know, I'm passionate about technology. My industry is technology, but really what revs me up is just seeing businesses thrive. So like I had my parents owned a motel when I was a kid. Good. They were entrepreneurs, at least my dad was. I think my mom hated that, God bless her if she stuck around. And I watched them lose that business. My dad took his retirement from his job, invested it all into the business, and lost everything. I was like 12 years old at the time, and that was devastating to watch Sure William Bracey: it was. Justin Shelley: That happened. So I learned the entrepreneurial spirit from my father, but I also watched the pain, that very real pain of Understand that. Pouring your heart into something and it doesn't work. They were kind of taken advantage of, it wasn't entirely their fault. They lied to in what this business was gonna produce, but still just crushing. And so that really is my passion in business is helping people succeed. Love to use technology because that's the industry I'm in. But that's my drive behind this podcast today is like, how can I take my world, which is technology and love bringing people in who know aspects of it that I don't, and help businesses not just survive, because that's step one is you just have to claw your way to survival, but how do we help people thrive? Yep. Deeply, deeply passionate about that. So thank you for being here, William. I did a horrible job in the introduction. I didn't give out any of your contact information. I told you I was going to. So what's the easiest way? And we all have multiple ways, but people aren't gonna remember them all. The best, the easiest way to contact you is what? William Bracey: My website, which is getcustomers, and customers is plural, the word attention. Justin Shelley: Online. Getcustomersattention.online. William Bracey: Right. Has my contact number there. You can also book a demo if you like. Demo takes about maybe fifteen-twenty minutes depending on how many questions you have. And for business owners, I tell them upfront when I sit down with them, you'll either see the value in this and how it can move your business forward or you won't. Either way is okay with me. It's just let's just do it. Justin Shelley: You're saying when when you meet with them? William Bracey: When I meet with them. Justin Shelley: Yeah. Okay. So I'm gonna have you drop a phone number just in case somebody doesn't, they want to call you. William Bracey: What's your phone number? (817) 449-3867. Say it one more time. (817) 449-3867. And then give me that website one more time. Getcustomersattention.online. Perfect. Justin Shelley: Not .com, guys. Correct. Online. Okay. William, listen, we're gonna wrap up. But again, I can't thank you enough for being here talking about this. I love your passion. We we share that. It was very it didn't take long to realize that when we first met a week and a half ago or whatever it was. Really look forward to working with you. And you know what? If I have wild success, maybe we'll do another, we'll record a follow-up session here in a few months. William Bracey: I look forward to it. Justin Shelley: Alright. Thank you again. Thank you. Take care, guys.